Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The site itself is genuinely well built: 28 pages, none broken, real installer photography, real named case studies, six real articles on grants and financing. None of that is thin content. The problem is that almost all of your real traffic comes from just two rankings, and the rest of that real content earns close to nothing. It's all detailed below, with what to do about each one.
Your site ranks for 25 searches in Ireland. Nearly all of your real traffic, 95 percent, comes from just the top two rows below. Everything else you've built, the calculators, the grants content, the national searches, earns close to nothing.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels carlow | 170 | Shows in Google's map-style results. 84% of all your traffic. | Local win |
| solar panel financing | 210 | From your finance page. Your second-biggest source. | 5th |
| solar system ireland | 110 | A thin national ranking. | 7th |
| solar panels ireland cost calculator | 590 | From your real calculator page. | 12th |
| solar | 1.3K | The single biggest search in this report. Not close to page one. | 67th |
| solar farms ireland | 390 | From your agricultural page. | 44th |
| taims solar grant | 140 | From your grants content. | 58th |
The pattern is consistent. Two rankings do all the work. The calculators, the case studies, the grant articles, all real and all well built, sit past position 40 on the searches they target. This is not a thin site. It's a well-built site whose real content hasn't been aimed at the searches with volume behind them yet.
This is not a design problem, and it isn't a rebuild. The site has real installer photos, real named case studies and genuinely useful calculators and grant content. This is aim: pointing real, existing pages at the searches with volume behind them, and giving each search one page instead of two.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is aiming the content that already exists at the searches it's currently missing.
Around 2,420 searches every month, across solar, the cost calculator, solar farms and the grant.
About 1 visit a month currently arrives from those same searches.
84% of all your traffic comes from a single ambiguous local listing.
That gap isn't traffic you've lost, it's real pages waiting to be aimed properly. You've already proven the site can rank, the local listing and the finance page show that. The calculators and grant content just need the same treatment. You know your average job value and your close rate. Run those numbers against 2,420 a month once the pages are aimed. That's the sum worth doing on your side.
Your traffic and keyword count are both growing, 8% and 4.2% over the past month. That's real momentum. The risk is that the growth keeps landing on the same one or two rankings instead of spreading across the real content you've already paid to build.